Website and Trade Booth
BTIG
BTIG—an institutional brokerage firm formed through the merger of two trading companies—was facing a branding challenge, including an outdated website that no longer communicated their corporate identity. Fusebox met the challenge with a renewed graphic treatment of their existing logo, as well as a fresh tagline to suit the new face of the firm. From there, we continued to tell their evolving story on a refreshed website, complete with custom photography that captured the team at work on the trading floor—giving visitors an insider’s look into the industry. Our next task was to streamline the reporting interface for BTIG’s Outsource Trading and Prime Brokerage divisions, rendering it far more user-friendly and efficient. BTIG’s value proposition is clear to their customers—and now their key communications make that clear to potential partners and prospects, too.