Online Media Site
Current TV
Fusebox collaborated with Current TV—an industry leader in viewer-created content—to strategize and develop this online initiative targeted at advertisers and media buyers.
An award-winning, multi-platform channel, Current TV was dedicated to in-depth investigation and exploration of the world’s most important, interesting, and entertaining stories. There was a need to inform people about the work they were doing, and then get them excited about being a part of it.
A private website for authorized users offered tools and resources to assist the Current TV sales team in reaching their goals. The website included a tool kit, videos, logo sets, ad opportunities, statistics, and clips from the network’s most popular programs.
Current TV has since been acquired by Al Jazeera.