Fusebox and More Art are pleased to announce the launch of More Art’s new iPad and mobile device compatible Web site. A New York-based nonprofit organization, More Art is dedicated to forging links between contemporary art, artists, and the community at large.
A member of More Art’s executive board, Fusebox Partner and Executive Creative Director Laura Michaels has helped facilitate a close and productive working relationship between the two organizations. The Web site redesign is a natural extension of the collaboration between More Art and Fusebox.
More Art owes so much to the talent of Laura Michaels and her creative team at Fusebox for the exciting makeover they’ve given our Web site. Previously cumbersome and difficult to navigate, the new site presents our achievements and mission in a fresh, user-friendly light. Laura and her team have a natural feel for design and the innate ability to understand their clients’ needs and goals. “Visually-riveting, forward-thinking, sophisticated and cool” – that’s how we describe the new site Fusebox has designed for More Art. – Michaela Martegani, More Art Founder & Director
To ensure that the art serves as the focal point of the site, Fusebox’s design team created a contemporary, minimalist look and feel. The new site structure addresses More Art’s three main audiences – artists, supporters, and organization members. Through the use of social media applications, including a blog and both Facebook and Twitter integration, the site also looks to establish stronger connections with a broader audience.
E-commerce functionality has been incorporated to enable More Art to receive online donations and allow users to purchase “Multiples” – limited edition art objects created by renowned artists for the exclusive benefit of More Art. Fusebox’s development team opted to implement the site in WordPress to allow More Art’s small staff to quickly and efficiently update site content.
The site adheres to HTML 5 standards to eliminate the need for proprietary plugins and to facilitate the viewing of all site content, including animations, on iPad and mobile devices.